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BLU-RAY: MORE THAN A SHINY NEW DISC: How to Leverage the Latest High-Definition Video Platform

The Blu-ray Disc (BD) format achieved the status of next-generation DVD platform in early 2008, besting the Toshiba-led HD-DVD format. In addition to offering a high-definition video experience, the BD format includes online extensions, through its BD Live, that create a new interactive environment for producers and consumers alike. The benefits of Blu-ray, which is resident in the Sony PlayStation 3 game system, are inherently multi-platform: this is more than another optical disc format, it is an experience that brings us closer to truly immersive home entertainment.